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Have mobile phones turned us into a nation of clingy lovers? One in six Brits are so needy they expect to hear from their partner every HOUR
- Technology means 41 per cent now expect their loved ones to be in touch several times a day
- Study also suggests we would rather have fewer but closer friends
One in six Brits are so needy they expect to hear from their partner every hour
They say a healthy couple is one where both partners are independent and happy being separated.
But modern technology has made near- constant contact the norm, and a staggering one in six Brits are so needy they expect to hear from their partner every hour of the waking day, according to a new study.
Mobile phones and social networking means 41 per cent now expect their loved ones to be in touch several times a day.
The research looked at our relationships with loved ones and businesses – and found Brits choose quality over quantity.
The study suggests we would rather have fewer but closer friends, than a load of pals that aren’t close to us.
Two thirds said they have no more than five close friends.
And one in eight (13 per cent) say having fewer friends makes them feel healthier.
The study of 2,000 British adults found we value the same traits in personal relationships as we do with businesses.
Six in ten – 60 per cent – believe trust is the most important aspect to business relationships while 71 per cent say it’s the most important for personal ones.
Trust, honesty and loyalty are key components to a strong business relationship whereas trust, loyalty and humour make for a strong personal relationship.
However, where 85 per cent would rather see loved ones in person, customers would rather deal with business by email (51 per cent) and telephone (46 per cent).
Proving many still hold a torch for an ex, 43 per cent say they’d get back together with an old flame.
Psychologist Dr Lynda Shaw said: ‘In both business and personal relationships, communication goes to a higher level of understanding once we’ve earned trust.
Mobile phones and social networking means 41 per cent now expect their loved ones to be in touch several times a day
‘If you don’t have loyalty in business relationships, you are never going to get loyal customers.
‘Trust and loyalty are vital to building long-standing relationships – and businesses must make sure they are there for their customers.’
David Bird, from E.ON who conducted the study, said: ‘We recognise it takes time to build a bond in any relationship, be it business or personal.
‘Strong bonds are important and are based on factors such as trust, honesty and loyalty.
‘Good relationships are crucial for any business. It’s so important to build up trust and loyalty with them.’
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